Terms of Service

Last Updated: July 3, 2026

These Terms of Service ("Terms") are a binding agreement between Dive Connect, LLC, a limited liability company based in St. Petersburg, Florida, USA ("DiveConnect," "we," "us," or "our"), and the business or organization that registers for or uses DiveConnect.ai ("you," "your," the "Customer," or the "Shop"). They govern your access to and use of our dashboard, hosted storefront and website builder, operations and booking tools, AI features, and related services (collectively, the "Service"). By creating an account or using the Service, you agree to these Terms. If you do not agree, do not use the Service.

DiveConnect.ai is a business-to-business software product for dive shops, operators, instructors, and related businesses. It is separate from our consumer marketplace at Diveconnect.io, which has its own terms.

1. Who May Use the Service

• You must be at least 18 years old and able to form a binding contract.
• If you use the Service on behalf of a business or other organization, you represent that you are authorized to bind that organization to these Terms, and "you" refers to that organization.
• You are responsible for all activity under your account and for your team members' use of the Service.

2. The Service

The Service is software we provide to help you run and market your dive business. Depending on your plan, it may include a management dashboard, a hosted website and storefront, booking and trip management, retail and rental tools, customer and content management, and AI-assisted content generation. We may add, change, or remove features over time. We provide the software; we do not operate your dive business, deliver your in-water services, or act as a party to the transactions between you and your customers.

3. Accounts & Organizations

• You must provide accurate registration information and keep it current.
• You are responsible for safeguarding your credentials and for any activity that occurs under your account. Notify us promptly at admin@diveconnect.io of any unauthorized use.
• An organization owner may invite team members and control their access. The organization is responsible for its team members' compliance with these Terms.

4. Subscriptions, Fees & Billing

Paid features are offered on a subscription basis. Plan prices, billing periods, trials, renewals, cancellations, and refunds are described in our Subscription & Refund Terms, which are part of these Terms. Subscriptions are billed through our third-party billing provider; by subscribing you also agree to that provider's terms as they apply to the transaction. Fees are exclusive of taxes unless stated otherwise, and you are responsible for any applicable taxes on your subscription.

No commission on your sales. Our fee is your subscription. We do not take a commission, application fee, or percentage of the revenue you earn from your own customers through the Service. You keep 100% of your sales, net of the payment processor's own fees.

5. Payments to You — You Are the Merchant of Record

To accept payments from your customers, you connect your own payment account (via Stripe Connect). For every sale you make through the Service:

• You are the Merchant of Record. Charges are made as Stripe direct charges on your connected account, and funds settle to you. You set your prices, terms, and refund and cancellation policies.
• You are responsible for delivering the goods and services you sell, for customer service and disputes, and for any chargebacks, refunds, and reversals on your sales.
• You are responsible for determining, collecting, and remitting any sales tax, VAT, or other taxes due on your sales, and for your own regulatory, licensing, and insurance obligations.
• DiveConnect is not a party to the contract between you and your customer, is not the seller or merchant of record, and does not take a percentage of these transactions. Your use of Stripe is subject to the Stripe Connected Account Agreement.

6. Your Content & Your Customer Data

You retain all rights to the content you upload or generate and to the records you keep about your own customers ("Customer Data"). You grant us a worldwide, non-exclusive license to host, store, process, reproduce, and display that content solely to operate and improve the Service and to provide it to you.

Where Customer Data includes personal data of your customers, you are the controller of that data and we act as your processor. Our handling of that data is governed by our Data Processing Addendum. You are responsible for having a lawful basis and your own privacy notice for the individuals whose data you enter. Our own use of personal data is described in our Privacy Policy.

7. AI Features

The Service includes AI-assisted tools that generate text, images, audio, and other content. Your use of those features is subject to our AI & Content Terms. AI output can be inaccurate and is provided "as is"; you are responsible for reviewing and editing it before you publish or rely on it, and it is not professional, medical, legal, or dive-safety advice.

8. Acceptable Use

You must use the Service in compliance with our Acceptable Use Policy and all applicable laws and third-party platform policies. We may suspend or terminate access for violations, abuse, or conduct that risks harm to the Service, other users, or third parties.

9. Intellectual Property

The Service, including our software, design system, templates, and trademarks, is owned by Dive Connect, LLC and its licensors and is protected by intellectual-property laws. We grant you a limited, non-exclusive, non-transferable right to use the Service during your subscription for your internal business purposes. All rights not expressly granted are reserved. If you send us feedback or suggestions, you grant us a perpetual, royalty-free license to use them without restriction.

10. Third-Party Services

The Service integrates third-party services (for example Stripe for payments and the AI providers listed in our Privacy Policy). Those services are governed by their own terms and privacy policies, and we are not responsible for them. Your relationship with a connected third-party provider is between you and that provider.

11. Disclaimers

The Service is provided "as is" and "as available," without warranties of any kind, whether express, implied, or statutory, including implied warranties of merchantability, fitness for a particular purpose, and non-infringement. We do not warrant that the Service will be uninterrupted, error-free, or secure, or that AI output will be accurate or fit for your purposes.

12. Limitation of Liability

To the maximum extent permitted by law, neither party will be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages, or for lost profits, revenue, data, or goodwill, arising out of or relating to the Service, even if advised of the possibility of such damages. Our total aggregate liability arising out of or relating to these Terms will not exceed the amount you paid us for the Service in the twelve (12) months preceding the event giving rise to the claim.

13. Indemnification

You will defend, indemnify, and hold harmless Dive Connect, LLC and its officers, employees, and agents from and against any claims, damages, liabilities, and expenses (including reasonable legal fees) arising out of or related to: (a) your content, listings, and Customer Data; (b) your sale and delivery of goods and services to your customers; (c) your use of the Service in violation of these Terms or applicable law; and (d) your tax, licensing, insurance, and regulatory obligations.

14. Term & Termination

These Terms apply while you use the Service. You may stop using the Service and cancel your subscription at any time as described in the Subscription & Refund Terms. We may suspend or terminate your access if you materially breach these Terms, fail to pay, or use the Service in a way that risks harm. On termination, your right to use the Service ends; we will make your data available for export for a limited period and then delete it in the ordinary course, subject to the Data Processing Addendum and legal retention obligations.

15. Changes to the Service or These Terms

We may modify the Service or these Terms from time to time. If we make material changes to these Terms, we will post the updated version here and revise the "Last Updated" date. Your continued use of the Service after changes take effect constitutes acceptance of the updated Terms.

16. Governing Law & Disputes

These Terms are governed by the laws of the State of Florida, United States, without regard to its conflict-of-laws rules. Any dispute that is not resolved informally will be resolved by binding arbitration seated in Tampa, Florida, United States, except that either party may seek injunctive relief in a court of competent jurisdiction to protect its intellectual property or confidential information. You and DiveConnect agree to resolve disputes on an individual basis and waive any right to participate in a class or representative action.

17. Contact

Dive Connect, LLC
7901 4TH ST N STE 27295, St Petersburg, FL 33702, USA
Legal: legal@diveconnect.io
General: admin@diveconnect.io